Why is narcissism so “hot” these days?

Lucky Otters Haven

narcissist_nation

I haven’t seen any official studies or statistics, but it seems like narcissism is possibly the most popular psychological topic on the Internet in recent years. Blogs about narcissism are spreading like wildfire (though it’s possible they may be on the decline now). The subject of narcissism seems to be brought up regularly even in articles and sites about other topics, especially entertainment, big business, and politics, where narcissism is rampant. Narcissism is a buzz word, and it’s because we children of the Baby Boomers and Silent Generation–parents who bought into narcissistic values way back in the 1960s and 1970s–are finally having our say.

In a society-wide twist of values, Narcissism has become a virtue. Old fashioned virtues like altruism and empathy are seen as liabilities that hold people back from achieving success, rather than prosocial traits that keep us civilized and human. Ayn Rand, who idealized…

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